Winning Enterprises and its principal, Yehuda Shinar, specialises in the field of training personal, team and organizational excellence, and is focused on developing specific programs that build on the unique concept of winning behaviour. Yehuda’s premise is that winners simply differ from others in the way they think. Based on his extensive study and empirical evidence in the field of identifying and creating winners, he developed the winning model, which can be used to (i) develop the ability to maximize one’s potential even when under pressure and in competitive situations – mainly by developing people’s ability to Think Correctly Under Pressure (“T-CUP”) – all of which he concludes are the real secret power of winners and (ii) to enable implementation in all walks of life.
In the mid 1990’s, Winning Enterprises developed a computer simulation game based on Yehuda's Winning Theory and Concept (i.e. implementing the Winning Theory into practical tool) to enhance the mind's ability to make decisions correctly under pressure using fun and engaging gameplay, combined with an audio coaching system driven by an innovative assessment technology, which over time gives players the same mental model for winning used by professional athletes, fighter pilots, and other high pressure, success-oriented occupations.
Based on research carried out over the last 18 years, the game incorporates a set of winning behaviour principles that can be adapted and applied to any sphere of life. The concepts in the game have been applied successfully with financial Institutions, Fortune 500 companies, and professional sports teams, including the English Rugby team prior to their World Cup victory in 2003.







